Q&A WITH ALICE HAYWARD.

Favourite Book: American Dirt – Jeanine Cummins

Favourite Podcast: Mamma Mia No Filter

Favourite Insta Handle: @ruby.primrose

Favourite Netflix series: Money Heist

Favourite Australian Beach: Emu Bay Beach, Kangaroo Island

Favourite Piece in the collection: The Nautilus’ Shirred Ruffled Cotton Broderie Dress

Top Beauty tip: Soap Brows! Wet a spoolie, rub on soap bar and brush brows up. It creates fluffy, effortless brows that stay put all day.


What do you do to stay fit? 
I ensure I hit 10,000 steps a day. I enjoy everything in moderation but I also love running and walking too. I’d definitely say I have inherited part of my amazing physique from my mum.

Covid 19 Coping Strategy. 
Walking all day everyday. After a walk around the tan I head
straight to Green Cup for a peanut butter acai bowl.

How old are you and where are you from?
26 years old and born and bread Adelaide girl! 

Can you give us a brief overview of your career so far?
Started modelling when I was 14. I didn’t take it seriously until I had a casting for an International agency in year 12. Mum picked me up from school and I went into the casting in my school uniform....!! 15 minutes later I leave and I have an International contract in my hand. I couldn’t believe it. I finished year 12 then headed to London. It was cool but very scary. I was only 17, so after a year I came home. Went to uni for a bit, still did some odd modelling jobs here and there. Then one day I woke up and decided I wanted to move to New York. 3 months later I got on the plane and stayed for 4 years. My career properly started there, it’s a completely different industry.. in the best way possible. I now live in Melbourne and model here too! 

What are your career highlights to date? Oh gosh. Too many! A Tommy Hilfiger campaign and a swim campaign shot in the Caribbean. We arrived in a private helicopter! It was Nuts! 

Of course I love SA brands. So shooting with Binny and her local team was very special. 

@alicehayward. 

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