Once Upon A Time.
Binny is a contemporary womenswear label inspired by the unique, vibrant beauty of Australia. Through striking prints and eye-catching detailing, each limited edition collection tells a memorable tale.
Founded by designer Belinda Watson, the brand began inauspiciously in a garage in the beachside suburb of Bondi. Following her heart home, she then returned to where she was raised, taking her label back with her to the undulating coast and rolling plains of South Australia. It is here that Binny has grown into one of Australia’s much-loved independent brands, each collection etched by the diverse culture and landscape of our country.
Known for playful motifs and statement silhouettes, Binny invokes the joy of dressing up. It is a label for every occasion, with an aesthetic that embraces a spirit of individuality rather than following the whimsy of fleeting trends.
Working with the same family-run factory in India since the early-days of the label, every garment is made as a beautifully-crafted design to be treasured. A piece to be brought out year after year, collecting memories with each wear. Binny is more than just a label, it is a community. Whether you have been here for years or have just discovered us, we can’t wait to see how you wear Binny your way.
Binny is a label created with a deep love for Australia. Our head office is on Kaurna land where we pay our respects to the Elders past, present and emerging. Binny acknowledges Indigenous Australians as the traditional owners of the country, and we recognise the deep connection to the land the Aboriginal and Torres Strait Islander people of Australia have held for over 65,000 years.
All our collections are distilled through a lens of the pure joy of storytelling, a love of print, and the delight of dressing up. We like to celebrate by making every day special.
Top Paddock.
An Alchemy of Like-Minded People.
Mother's Day With Séverine & Chloé From The Agrarian Kitchen
We’ve attended and loved the Agrarian Kitchen since nearly a decade ago, when we first visited.
As our Autumn Winter ‘Hill of Content’ campaign was shot in Tasmania, we couldn’t think of a more perfect person to showcase our vegetable print dress, complete with French names, than Séverine Demanet from the Agrarian Kitchen.
We held our breath to hear if she would say yes. How lucky are we to have such a remarkable presence grace our page.
Windswept, nostalgic, epic & deeply romantic.
Complete with palomino ponies & a matching Landrover.
Arabella Branson's family home Cantara provided endless, unforgettable, perfect moments for our Spring Summer Collection, ‘Riders’.
We caught up with the multi-talented solicitor, mother, equestrian and discussed how she balances the responsibility of a historic home with a modern family life.
Binny meets Sarah Andrews of Captain's Rest
For many of you, Sarah Andrews and Captain’s Rest need no introduction. Nestled in a quiet inlet in a far-flung corner of Western Tasmania, its name has become synonymous with its host’s signature style: eclectic, immersive, and unequivocally Australian. We couldn’t think of a better partner to showcase our seaside-inspired Bon Air AW25 Knit collection — while also sharing her style journey and hosting tips.
