Tell us about your other child, your business. What it looked like when you were growing up compared to where it is now? Do you have any grand plans in the future you can share with us?
Singing Magpie Produce is absolutely my second child—one that's grown from our century-old family orchard into something I'm incredibly proud of. When I was growing up, this land was our family's traditional fruit farm, with those special Smyrna quince and fig trees my grandfather Jack planted back in 1921. I spent my childhood learning the rhythms of the seasons, doing the jobs and understanding the change of harvests, never imagining it would transform into what it is today.
Now, Singing Magpie Produce is maturing into a business that honours our heritage while creating something new. We've moved beyond just food as a commodity to creating premium sun-dried fruits and specialty products that showcase everything we produce on our orchard and across the Riverland. What brings me the most joy is seeing how our products connect with people across Australia, gracing their special occasions and becoming their favourite gifts to share. It’s such a privilege; we hand write people’s stories of love and send these with their giftboxes.
Looking ahead, I'm excited about expanding our space to create more from our region and with agri-tourism. I cherish the opportunity to becoming an ambassador for the Riverland region, helping to preserve, create and share these flavours, products, traditions, and connections for generations to come. For the first time, Singing Magpie Produce is opening its century-old orchard gates as part of the prestigious Tasting Australia Murray River experience (10 May). Nestled among the fragrant quince trees visitors will discover the heart of our tree-to-table philosophy. As the afternoon sun filters through the orchard canopy, guests will be welcomed by my father Frank, mother Ros, and myself to share stories of sustainable farming practices and the unique Riverland terroir that gives our fruits their exceptional character. The experience reaches its delicious crescendo as Georgia Roberts transforms our sun-ripened treasures into exquisite sweet and savory creations, allowing visitors to taste the connection between the sunburnt terroir, River Murray and the heritage fruits it nurtures. This intimate orchard gathering represents not just a tasting, but an invitation into the Singing Magpie Heward family story - where traditional methods, heritage fruit varieties, and a deep respect for the land come together in a foodie’s dream experience.
Reflecting on your journey/ or should we say juggle as a mother & a business owner (which we can deeply relate to) what are the most fulfilling & challenging aspects of motherhood so far?
I heard this said just today. “What advice would you give to your older self…..Live More Now”
This absolutely made me stop and think. Small business is such a constant hustle, you cannot take your finger off the pulse, because if you do there is no-one else going to do it for you. Singing Magpie Produce is my total passion, I could not imagine doing anything else at this stage of my professional career or life. But this comes with such sacrifice, and I feel time moves so quickly. It took me a while, but I learnt there must be non-negotiables. For example when it's school holidays I cannot work full time. I aim for half a day of solid work, half a day of doing something with Frankie. It could be cooking, getting out the house, doing a personal training session together. This has made school holidays so much easier for all of us.
As a mother you can’t control everything. Some things take time, some things happen when they are ready, no matter how much I want to force it otherwise. When I let the Universe take us on a journey instead of me trying to project manage it all, life is much easier.
Lastly trust your gut. Don’t doubt yourself on this one. I have learnt the hard way (just once), stand up when you need, shout to the ceiling if you need to defend your kids. Even if it’s a very un-popular opinion or perspective, your gut is always right.