“I had the most amazing childhood in South Australia and after spending the last fifteen years in Melbourne then Sydney, it’s very special to be home," says Belinda Watson, the dynamic woman behind go-to fashion label Binny...
Watson originally started her label while living on the sunny beaches of Sydney and has since settled back to her hometown of Adelaide, where her love of fashion originated thanks to a family connection to sewing and beautifully made garments. “Both my grandmothers were avid sewers. One would knit (and smoke) non-stop, always be perfectly dressed in snappy little matching suits and would run herself up a new shirt dress every other week. The other handmade all her clothes and would be appalled that I am not hand sewing every garment in my collection or using cloth nappies,” explains Watson.
If her clothing label wasn’t impressive enough, Watson is also mum to 19-month-old Ollie, who has settled into the life of a fashion designer with ease. “There is no typical day, every day is really different. This week has been scouting shoot locations with Ollie (he slept the whole way, amazing!), fittings on our sample 2018 winter range, a trip to Melbourne to meet a new sales agent, negotiating with modelling agencies, endless haggling suppliers over delivery dates, costings and approvals.” A loosely followed Tizzie Hall routine has also allowed Watson to work during Ollie’s daytime naps. Thanks to a new-found level of productivity a full day’s work is miraculously done in two short hours.